COMPETITIVE INTELLIGENCE

  • Who are the main competitors in this market?
     
  • What are their current positions in this market and how dominant are they in this market?
     
  • What are the competitors doing that makes them a competitive force in the market?
     
  • What can the company/client do to achieve a competitive advantage?
     
  • Action Plan for process and technology transfer

MARKET RESEARCH

Ideas taking shape – Data
   collection for conceptual
   business plan

Political, legal and business
   environment

Market Infrastructure , Market
   size, trends and dynamics

Product specific data (suitability
   of the product for the market).